PROJECT BRIEF


Goal: Capture lifestyle coverage of the Loupe team attending the 2023 Southwire Portland E-Prix and attendees interacting with Loupe products.


Approach: We wanted to capture the upbeat energy of the event and show peoples genuine reactions as they had the opportunity to control the ABB robot arm. Leaning into a handheld and run and gun approach, we let viewers immerse themselves in the experience as if they were there. We made sure to highlight the brand and product while emphasizing the genuine reactions people had when interacting with it.

CREDITS


DP: Jaren Kerr


Post Production: Loupe Team


Special Thanks: Jonathan Schell